Services · Commercialization

Know what the launch actually costs

Before you hire the sales team or lock pricing, I build the launch P&L, stress-test uptake, and make GTM spend something the board can gate — not hope for.

Get in touch

Where this helps

  • Launch P&L

    Unit economics, contribution, and cash timing for launch and early commercial years — built from drivers commercial teams recognize.

  • Pricing & access

    Frame pricing, contracting, and access scenarios so leadership can stress-test them before negotiating.

  • GTM spend with gates

    Sales, medical, and marketing plans tied to adoption curves — with clear investment gates, not open checkbooks.

  • Inventory & supply cash

    Working capital and supply assumptions that don't strand cash or product on the shelf.

  • Partner economics

    Collaboration, co-promote, and royalty structures modeled for the decision in front of you.

  • Board narrative

    A commercial story that connects clinical progress to revenue credibility — without hand-waving.

How we work

Hands-on, not board decks

  1. 1

    Clarify the commercial hypothesis and the decisions needed before and after launch.

  2. 2

    Build a launch model with drivers commercial and medical teams recognize.

  3. 3

    Stress-test pricing, uptake, and investment cases with leadership.

  4. 4

    Hand off a living commercial finance pack for board and ops use.

What you walk away with

  • Launch economics leadership can defend
  • Clear GTM investment gates
  • Partner and pricing scenarios ready for negotiation
  • Board materials that bridge science and revenue